Aug 12, 2019 | audience, storytelling for business
You’ve spent all this time crafting your company story. You’re excited about how well it captures the challenges you’ve faced and overcome. You feel that it communicates the essence of your business to potential customers. You’re feeling pretty...
Feb 15, 2019 | audience, ghostwriting, non fiction, storytelling for business, website content, Writing coach
OMG, Sheryl. That’s so mean! Don’t worry, I didn’t mean it that way. I’m sure you have family, friends, and possibly a furry creature or two that loves you. When I say that no one cares about you, I’m talking about in business....
Jan 31, 2018 | audience, book, writing, Writing coach
You probably wouldn’t start writing a book without knowing what it’s going to be about. So why would you write a book before you know who your audience is? That’d be like going to the store to buy a Christmas present, but not actually knowing who...
Recent Comments