Sep 6, 2019 | Business, Business Philanthropy, cause marketing, nonprofit
“It’s so hard to sell myself.” Have you ever said that? I was having lunch with a new friend yesterday at a conference when he uttered those very words. It’s something I’ve struggled with for years, so my heart went out to him. There is something inherently difficult...
Aug 31, 2019 | Business, Business Philanthropy, cause marketing, nonprofit
People are inherently good. Now of course, there are exceptions to this rule. And, those exceptions all seem to be in front of me in traffic when I’m in a rush to get somewhere. But, this is beside the point. People are inherently good. My next book, Do Good to Do...
Aug 12, 2019 | audience, storytelling for business
You’ve spent all this time crafting your company story. You’re excited about how well it captures the challenges you’ve faced and overcome. You feel that it communicates the essence of your business to potential customers. You’re feeling pretty...
May 8, 2019 | book, book coach, goal setting, publishing, writing, Writing coach
Confession time. I love infomercials. Like seriously love them. Sometimes, my dad and I will sit around for hours watching all the cool “As Seen on TV” products. I may have even purchased a few in my day. Yep, I had the Perfect Pancake maker (although I...
Feb 15, 2019 | audience, ghostwriting, non fiction, storytelling for business, website content, Writing coach
OMG, Sheryl. That’s so mean! Don’t worry, I didn’t mean it that way. I’m sure you have family, friends, and possibly a furry creature or two that loves you. When I say that no one cares about you, I’m talking about in business....
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