Jun 25, 2018 | book, Business Philanthropy, non fiction, storytelling for business
Ever wonder how you can improve your business and the community at the same time? The answer is Cause Marketing. The following is an excerpt from my forthcoming book Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales. Take your business owner hat...
Jun 19, 2018 | storytelling for business
The following is an excerpt from my new book “Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales.” Do you remember when you were a little kid? You’d get ready to go to sleep, dress in your favorite superhero pajamas, snuggle into...
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