Understanding your Audience

Understanding your Audience

The following piece is an excerpt from my new book Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales. The book is now available at www.onceuponabottomline.com.  Before you set out to write your first word, you’ll have to answer an...
The Power of Storytelling in Business

The Power of Storytelling in Business

The following is an excerpt from my new book “Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales.”  Do you remember when you were a little kid? You’d get ready to go to sleep, dress in your favorite superhero pajamas, snuggle into...